Introducing Skillet, a ChopChop Family cooking and lifestyle publication on Instagram that engages young adults in conversation around healthy habits and promotes the positive social aspects of cooking and eating real food together. Skillet's digital content is comprised of delicious recipes, nutrition tips, and fun and informative food facts that inspire readers to improve their nutrition and overall well-being in simple, fun ways.
Geared toward young adults who may be managing their daily food choices for the first time, Skillet helps solve the challenges that come with the new responsibilities that come from living independently. Cooking and eating real food can feel like taking an entire college course that demands time, skill, and resources—things many feel like they don't have. However, we're here to demystify cooking by making it graspable, doable, and enjoyable for those freshly minted adults.